Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in Belgium - Q4 2022

In Q4 2022, the Delivered Meal Kits and Specialty Foods category on the Android platform in Belgium showed varied performance across the top 5 apps. Here’s a detailed look at the trends in weekly downloads and active users.

Vivino: Buy the Right Wine saw a significant increase in weekly downloads, starting at around 1K in early October and peaking at 3K in the week of December 19. Active users followed a similar trend, growing from approximately 11K at the beginning of the quarter to nearly 21K by mid-December. This rise highlights a growing interest in the app towards the end of the year.

HelloFresh: Meal Kit Delivery experienced a decline in weekly downloads over the quarter, starting from 1.5K in late September and dropping to just under 500 by the end of December. Active users also decreased from around 31K to 21K, although there was a slight uptick to 27K in the final week of the year.

Martha & Marley Spoon had relatively low download numbers, with a peak of 77 downloads in mid-October but dropping to as low as 15 in mid-December. Despite the low download numbers, the app maintained a consistent presence in the market.

My Food Bag showed minimal activity with downloads fluctuating between 43 in late September and 3 in mid-December. There was a slight recovery to 24 downloads in the last week of December, indicating some seasonal interest.

CrowdFarming also had low download numbers, peaking at 37 in early October but generally maintaining figures below 20 for most of the quarter.

Overall, the data from Sensor Tower reveals varied trends among these top apps, with some showing significant growth in user engagement and others maintaining a steady yet low user base. For more detailed insights, visit Sensor Tower.